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ArcadeVerse - Ecommerce website for custom arcade cabinet vinyl

Role: UX researcher, UX/UI designer and interaction designer

Duration: Mar - Apr 2023 (5 weeks Designing)- Development in progress

Project: This project aims to design a unique and easy to use responsive website for ordering custom-designed arcade cabinet vinyl.

The Problem:

Making and assembling a personalized arcade cabinet is difficult and time consuming process, and getting custom designed vinyl for personal arcade cabinet is as difficult process as assembling the arcade cabinet itself. And most of the existing websites fails to deliver a clear, easy to use and one-stop-shop experience to users.

Project Vision:

The aim is to establish a streamlined and clear ordering process for pre-made designs, as well as facilitate connections with designers for personalized vinyl creations for arcade cabinets of any shape and size. And delivering a seamless and effortless experience for all arcade cabinet owners.

Pain points:

Lack of User-friendliness

Most of the arcade cabinet graphics and vinyl websites are overfilled with content and options which makes it confusing for users

Inadequate product visuals

Users may struggle to visualize how the vinyl will look on their specific arcade cabinet, leading to uncertainty or hesitation in making a purchase.

Difficulty finding right options

The clutter of options and information makes it difficult for users to find the correct or best options for their arcade cabinet

Complicated ordering process

Users find the ordering process to be convoluted or difficult to navigate, potentially leading to frustration and abandonment of the purchase.

Competitors Analysis:

We looked at several potential competing companies, and although none compete directly with Arcade Verse, they can still infringe on the business' revenue & popularity. Arcade Verse has the opportunity to capitalize on this by bringing products from each company to create a one-stop shop without oversaturating the user's selection.

The majority of the features between competitiors were very similar, however the main differences that we noticed were:

  • Easily Accessible vs Hardly Accessible

  • Too Many Screens vs Simplified Interaction

  • Bright / Distracting Interface vs Minimalistic Interface

  • Specialized customization of Products

Journey Map:

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Responsive High Fidelity Prototype - Desktop website

I designed a website for an arcade cabinet company with a user-friendly interface and streamlined user flows. The website's visual aesthetic was tailored to suit the retro-themed arcade cabinet industry, giving it a unique look and feel. Overall, the website was designed to be visually appealing and easy to navigate, enhancing the user experience for potential customers.

Learnings and Takeaways
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Designing the UX and UI of an e-commerce website for custom-designed vinyl taught me several important lessons. Firstly, it's crucial to understand the target audience and their needs to create a user-friendly and intuitive interface. Secondly, clear and consistent communication throughout the design process is essential to ensure that all stakeholders are on the same page. Thirdly, designing for accessibility and inclusivity is crucial to ensure that the website is usable by all potential customers. Finally, regular user testing and feedback are necessary to identify and address pain points in the user experience and improve the overall design.

Next Steps

Firstly, I would like to conduct usability study with a larger sample size of visually impaired users which can guide my UX design even better.

Next, there are certain inconsistencies in mobile app and responsive website. So I want to improve the overall design to be more cohesive and inclusive.

Lastly, I want to design a better system for visually impaired which can better integrate the braille devices and input methods.

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